- COMPANY PHILOSOPHY
- PHILOSOPHY ON NUTRITIONAL INTERVENTION
- AUTHENTICITY
- POSSIBLE MECHANISMS OF ACTION
- SPECIFICITY
- VALIDITY OF CLAIMS
- PRINCIPLE OF ‘IMMEDIACY’
- INTERACTIONS WITH OTHER NUTRITIONAL SUBSTANCES
- LEGALITY
The Company and Nutritional philosophies relates to the following views:
COMPANY PHILOSOPHY
1. Truths are easier to understand once they are discovered and experienced. We understand that “talk is cheap” but to “change the scoreboard” buys the whisky.
2. The true measure of a man is not always his achievements and victories; this is a fool’s measure. Greatness is measured by what you have achieved as opposed to what you can achieve. The company’s intentions are set to turn physiological potential and constraints into talent and talent into champions.
3. Choice is the greatest gift given to mankind and the most powerful.
Within these perspectives we think that many may have failed and even more have gone unnoticed. We recognize that the desire and infallible drive to be your best is a matter of choice. By means of scientific evidence (based on scientific measurement and authenticated feedback from industry) we can substantiate our claims. The various products presented in the format of fortified nutritional supplements in combination with specified nutritional-intake recommendations will make a contribution towards your strive to “become your best”.
It is also our goal to find our people and render a service that will take them to a new level of physical perfection. We intend do so by adhering to the Company’s philosophies for nutritional intervention.
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PHILOSOPHY ON NUTRITIONAL INTERVENTION
To adhere to the Company’s goals and objectives we have devoted a lot of time into authenticated and ethically approved research. The depth of the research accomplished generated new knowledge transpiring in patentable methods, concepts and product formulations that cater for and meet the demands set for competition and recreational motives.
SPORTX’s philosophies for nutritional intervention integrate the following perspectives:
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AUTHENTICITY
The most up-to-date research technologies in the science of exercise physiology, biochemistry and nutrition were used according to an ethically approved protocol design. This integrated multidisciplinary approach acknowledges the holistic approach required to think and function across and beyond the borders of any specific mother science.
The Company claims that the proof of the pudding surely lies in the eating. We know that science has a limited capacity to make sport specific measurements in a laboratory. Accordingly, the performance-enhancing properties claimed for the products were tested in the laboratory and potential results subjected to evaluation during competitive field analysis.
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POSSIBLE MECHANISMS OF ACTION
Exercise induced stress
The intake of specific combinations of nutrients alleviates exercise-induced stress transpiring in performance enhancement. The products are, therefore, not considered to be stimulants (do not force the body outside normal physiological function or suppress awareness of fatigue or pain).
Inter-organ balance
Inter-organ balance during prolonged and strenuous physical activity is often overlooked as an important variable that influences performance. The systems cannot function independently; if one part of the system is dysfunctional, the balance is disturbed. The interactions and balance between muscle, brain, blood, and liver tissues make a significant contribution towards optimizing body function during different modes of increased physical activity levels. The Company, therefore, believe that the products are outstanding and unique because they are all based on insights which have taken fully into account those simultaneous complex interactions that occur between the biochemical, hormonal and nutritional components in the human organism that account for peripheral (muscular) and central (brain) fatigue.
Performance engineering
Although nobody can put exercise in a bottle, the nutrients in the various capsules that comprise the products manipulate the metabolism prior to and during competition in different ways. The brain, for example, can only respond towards metabolic impulses that the brain receives during the competition and regulate organ function accordingly The Company has a clear understanding on which mechanisms will become involved in advance of competing in a strenuous event and target these mechanisms by means of nutrient supplementation in advance. Because a multidimensional number of mechanisms are at stake, various types of specific nutrients are required to be taken in prior to, during and/or after the event. In accordance, the compositions of the various capsules differ and the physiological functions ascribed to their use accordingly.
Metabolic mechanisms of action
The present results suggest that steady state conditions, coinciding with an increase in comfort levels at sub-maximal levels, are not only reached sooner, but can also be maintained at higher workloads. These actions lead to improved athletic performances in a diverse group of sport codes. The findings furthermore support the notion that the supplements “speed up” recovery during and between intermittent types of exercise modalities. Evidence for the various possible mechanisms involved is stated.
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SPECIFICITY
Anabolism and Catabolism
No single meal can be “adequate” or "well-balanced”. Consuming a diet comprised of as many different foodstuffs as possible could also be associated with a meaningless prospect. The Company deviates from the principle that the body will extract what is needed and excrete the remainder. The truth is far more complex than this - various nutrients affect metabolism in different ways, i.e. specific nutrients favor anabolic (growth, maintenance and regeneration) processes whilst other nutrients favor catabolic processes (energy liberating processes that drive organ function to support the strength, power, and endurance systems) ascribed for various specific sporting codes. In accordance, when a catabolic state is required (in training and competition), an anabolic state (required after training sessions and competition) can disrupt bodily function and affect performance during training and competition adversely. The wrong nutritional signals could have a detrimental effect on performance ability and capacity.
These perspectives distinguish our products from other products in the market place. We have no competitors in the “catabolic” industry.
Disrupted metabolism
The company also disregardsand deviates from the principle that a “well-balanced” diet provides a safety measure to rectify a disrupted metabolism acquired by participating in strenuous physical activity when viewed within specific time imposed limits. More of specific types of nutrients are required in the recovery zone (during and after competition). Although these nutrients are present in natural occurring foodstuffs, it could take days to gain benefit (enhance performance and/or prevent sport injuries) by consuming natural foodstuffs only – even if we have access to all types and kinds of foodstuffs.
Regulation of metabolism by means of amino acid ingestion
The facts relating to the involvement of specific mechanisms in the regulation of energy expenditure and homeostasis, also led the scientific team to focus on the potential ergogenic properties of various nutrients beyond their direct role in energy release (bioenergetics). Various nutrients regulate physiologic processes associated with physical exertion. Our results, for example, show that specific amino acids regulate the carbohydrate-fat metabolism. One can visualize the concept by implicating that various nutrients set the carburetor of the car in different ways, i.e. either combust petrol (carbohydrate) or diesel (fats) or a combination of both. The active musculature in the human body can burn both carbohydrate and fat, but all individuals cannot do this to the same extent - due to genetic endowment. Accordingly, the attention focused on ‘energy efficiency’ and ‘energy economy’ to satisfy specific demands in different sport codes.
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VALIDITY OF CLAIMS
“Effectiveness”
The products were neither designed according to arcane theoretical (often misplaced) concepts or hypotheses on performance enhancement propagated in the literature, nor by dispensing according to lists of daily nutritional allowances (RDA’s) or daily nutritional requirements?. We also do not relate the effectiveness of our products to the mere fact that the formulations are patented.
The effectiveness of the products is the result of years of innovative and intensive research, showing measurable stimulatory metabolic properties in the laboratory and measureable practical application performance-enhancing properties during competitive field analysis to ensure that the claims are as valid as they are remarkable. A success ratio 5:1 is claimed for improvement on the current performance ability of athletes when determined by means of competitive field analyses. Scientific evidence for the possible mechanisms involved is stated and any claims on ‘performance enhancement’ substantiated.
The claims on the performance enhancing benefits ascribed to the use of some of the specific amino acids specified in the product formulations are backed by the results published by many other scientists in various accredited scientific journals since 1994. However, the specific combinations of the amino acids that comprise the product show superior performance enhancing properties when compared to the intake of some of the specified single amino acids reported by these researchers.
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PRINCIPLE OF ‘IMMEDIACY’
When the supplements are used as indicated, the beneficial effects ascribed to their use are immediately evident (with the first time of use). We do not manufacture and distribute products that do not bring about measurable results transpiring in beneficial effects.
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INTERACTIONS WITH OTHER NUTRITIONAL SUBSTANCES
The products are designed to be used within the hours before competition (catabolic supplements) or training (anabolic supplements). Because the supplements are composed of specific types and combinations of specific nutritional substances, the simultaneous intake of any foodstuffs or sports drinks (water excluded) other than those indicated in the directions for use for a specific product, can dilute the desired beneficial effects ascribed to the claims made for the product. See section on ‘SPECIFICITY’
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LEGALITY
SPORT-X’s protocols were approved by the Ethical Committee of the Medical Faculty at the University of the Free State, RSA prior to testing. The products contain no stimulants (do not force the body outside normal physiological function or suppress awareness of fatigue or pain) or banned substances. The products contain nothing else than those ingredients specified on the boxes and package inserts. The substances to be found in the capsules are all present in natural occurring foodstuffs. The capsules compliment the proportional amino acid profile ratio and concentrations to facilitate homeostasis and decrease exercise-induced stress.
The capsules are furthermore blistered packed in a sealed manner so that the athlete can see if the product was tampered with.
Surely, these aforementioned philosophies are sound practices and indeed science at its best
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